We’re excited to announce the return of Giving Week from 2-8 December. During this week, 10% of all ticket sales will be donated to the Cash for Kids Mission Christmas campaign, providing Christmas gifts to disadvantaged children. Last year, thanks to your generosity, we raised an incredible £24,654, bringing smiles to 820 kids who had a gift to unwrap on Christmas morning.

We invite everyone—individuals, businesses, schools—to be a part of this initiative and help us make this year’s event even more successful. Whether by making a purchase during Giving Week, donating gifts, or simply spreading the word, your involvement can make a world of difference. Every gift, every penny, and every bit of support helps bring Christmas magic to children who need it most.

“An unbelievable 30% of children across the UK are living in poverty, that’s over four million children, and for many of these families Christmas is luxury they simply cannot afford. Mission Christmas is the biggest gift appeal in the UK and Cash for Kids believe that every child, no matter their circumstances, deserves to feel the wonder and excitement of Christmas. This is not just about giving gifts—it’s about giving hope. For too many children, the festive season is just another reminder of the struggles their families face. Mission Christmas stands as a lifeline, a promise that on Christmas morning, they won’t be forgotten, and we’re so grateful that Arena are with us on our Mission!”

Michelle Williamson, Cash for Kids